Produce Alliance Makes Two Strategic Hires



July 21st

Produce Alliance LLC has hired Kirk Massey senior business development director and Dan Baker, who will focus on national foodservice business, specializing in processed items.

Massey has more than 20 years of experience in the fresh produce industry, particularly in foodservice produce management. He worked for Ben E. Keith Foods in multiple roles including produce marketing manager and head of produce before accepting a position with Shamrock Foods Co. as a produce business manager. He later worked for Pro*Act, a foodservice distributor, as director of client services.

Baker was previously at Freshway Foods and Foodsource/CH Robinson, where he worked in customer acquisitions and organic growth.

“Dan will be able to bring his processing skills to Produce Alliance,” George Melshenker, president of Produce Alliance, said in the release.

“His knowledge of local versus California processing will help our entire team.”

(The Pack Article