Nékter Juice Bar Aligns with Produce Alliance
May 1, 2018
Nékter Juice Bar, the pioneering champion of the fresh and clean juice bar movement, has partnered with Produce Alliance to ensure the procurement and delivery of the freshest and most local produce to each of its 100-plus restaurants that now span the country from California to North Carolina. Through a network of more than 50 specialty distributors of fresh produce, the partnership will bolster Nékter’s procurement, national distribution and food safety assurance programs as the juice bar concept quadruples its footprint over the next few years.
“Restaurant brands that deliver transparency, ingredient quality and authenticity like Nékter Juice Bar will win the hearts and loyalty of the American consumer,” says Steve Schulze, co-founder, and CEO, Nékter Juice Bar. “Nékter continues to be a trailblazer in the fresh and clean juice bar movement, and as we grow, our partnership with Produce Alliance allows us to maintain our high standards and provide our guests with the freshest ingredients from growers across the country. Essentially, fresh will always be in season at Nékter Juice Bar no matter what the part of the country you live in.
“Produce Alliance is tremendously excited to team up with Nékter!,” says George Melshenker, owner and president of Produce Alliance, LLC. “We hope we can help them further achieve their goals of a fresh, healthy and active lifestyle within the United States and beyond. Their brand is attributed to a great option for today’s culture and Produce Alliance is really thrilled to be a partner to such a great brand. We are thankful for today’s business with them and tomorrow’s growth.”
According to Schulze, Nékter and Produce Alliance share common goals and core values around ingredient integrity and transparency. “As we grow, we will not compromise our standards, and will always seek innovative solutions and like-minded partners that will continue to set the industry standard,” continues Schulze.