Fresh, Unique Produce Is Taking Over Millennial's Plates


March 21, 2016

Progressive Grocer and a Mintel market report states: “Millennials are more likely to buy a variety of vegetable types than any other demographic. Millennials are a key driver for sales, because they are now the largest population group in the U.S. and also tend to be leading consumer trends in fresh, healthy foods.”

We know – we sound like a broken record when it comes to marketing to millennial consumers.
But it’s important because let’s face it, they are our consumers.

In an upcoming podcast we will talk with several chefs about “spring cuisines”, including Produce Alliance’s Corporate Chef Stephanie Goldfarb. Here is a sneak-peak of the conversation:

“Mashed potatoes on the side of a piece of grilled meat is a standard, but it’s just as easy to do mashed cauliflower with white beans, rosemary and roasted garlic instead, which says to younger diners, we see you and we appreciate you want something new and exciting, while still maintaining those classics. I think any way you can infuse freshness and unique produce ingredients you are really going to speak to younger people.” –Stephanie Goldfarb, Head Chef at Produce Alliance

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