Produce Alliance & Limoneira introduce the Puckerface Challenge to raise awareness of childhood hunger

Produce Alliance & Limoneira to Kick off National Campaign on September 18th


September 18, 2015

Produce Alliance is proud to partner with Limoneira, for the PAPuckerface Challenge – a new social media campaign to raise funds for and to promote awareness of childhood hunger in America. The campaign is set to kick off on September 18th. 

Similar to the popular ice bucket challenge, both adults and children are encouraged to participate by posting a video or photo of themselves onto social media and nominating other friends and family members to do the same.  In the PAPuckerface Challenge, participants start by biting into a lemon to show their best “PAPuckerface”. They will then post the videos or photos onto social media with the hashtag #PAPuckerface and a short caption about childhood hunger while nominating 3 friends and family members to also complete the challenge and to donate. 

Sample caption: “Over 20% of children in America live in food insecure households. I’m showing my PAPuckerface to raise awareness for childhood hunger across America. I nominate (@friend) (@friend) (@friend) to show their #PAPuckerface for #KidHungerAwareness.” 

In addition, they will collect donations through the Produce Alliance Foundation to donate to various local and national organizations dedicated to fighting childhood hunger. 

According to the USDA over 20 percent of children in America, equaling over 16.2 million, live in food insecure households and struggle with hunger. To join the fight against childhood hunger, make a donation through the Produce Alliance Foundation and for more information about the PAPuckerface Challenge, please visit

To learn more about the #PAPuckerface Challenge watch our promotional video here