Social Media Marketing Tips for Food Industry Professionals

By: Claire Beutel, Produce Alliance Marketing Coordinator

November 24, 2015

As social media continues to change the way people communicate, it has become a necessary and valuable tool for small businesses.  A vibrant and interactive social media presence can add tremendous value to your business from driving more website traffic to building and maintaining relationships with new customers.  Many small business owners find the various platforms to be intimidating and time consuming, yet fail to recognize the major impact social media can play in company branding and social awareness.  Whether you’re a social media pioneer just now setting up your company Facebook page or a seasoned veteran with ten thousand followers, here are some tips for making an impactful splash on your business social networking sites.

Do Your Homework

Social media is all about connecting with your audience on an authentic level.  In order to do that, it’s crucial to have an intimate understanding if your current and potential customers. Research the social networking sites of customers and industry competitors to get a feel for popular content and best practices.

Post Quality Over Quantity

Don’t feel the need to post all the time on your social media channels. Cluttering your audiences feed or timeline with 10 posts a day will likely hurt your business over help it.  Keep post content educational, informative and fun.

Community Conversation

Social media provides us the opportunity to communicate with people all over the world.  It’s likely that all of your former, current and perspective customers have a Twitter page, so why not interact?  Our ability to communicate directly with customers has powerful potential to turn them into brand evangelists and repeat customers. Be sure to reply to people who interact with your page and take time to engage with strong social influencers in your industry. When you build your relationships, you build your business.

A Picture Is Worth A Thousand Words…Or Likes

According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners.  Adding eye-catching images to your posts can help optimize your social marketing campaigns and capture more attention.